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Anyone who has got involved in making money online will have seen the opportunity to setup websites selling affiliate products.
Affiliate products are usually either electronic books (ebooks) or internet services but can also be membership sites for every and any subject.
Once you have setup your website though you then need to get it seen by the internet world. There are various ways of optoimizing to make the search engines find the site (see the IB Promoter package at IBPromoter) but this does take time.
To get immediate results the best way is to use one of the pay per click services provided by Google, Yahoo, MSN, Facebook, MySpace etc.
You can then allocate so much money per day to send targeted traffic direct to your site. You only pay for the clicks and not the impressions.
This is also a great way to test your site for its effectiveness in selling.
If you pay for, say, 100 people to come and look at your site then you can see how many sales you get.
If you get more than it cost to advertise then this may be a good way to continue making money.
If you dont make as much as you spent but still make some sales then you can chose to tune your site and try again or be happy with the percentage and optimize the site for free traffic from the search engines.
So pay per click is not only a great way to advertise your site but also to test it in the market place.